I just found out, late in the day (voting closes soon), that I’ve been nominated for best organisation blog in the Amara Interior Blog Awards – exciting! If you’d like to, you can vote for me here. I don’t really think of myself as a company blogger, as I’ve had a blog for such a long time (when I had my old blog Tea for Joy) but Papermash ideas come pretty easily. There will be more personal posts soon.
It made me think of some brand / designer Instagrammers who I think are really smart at promoting their brand through Instagram, because their whole lives (or what we see!) encompass their brand.
If you ever have the chance to visit one of Roddy and Ginger’s Open Studios in SE London, you really should take the opportunity, as her home is stunning (her studio is in the basement) and totally consistent with the Midcentury vibe of her products. I totally aspire to Virginia’s lifestyle, as she has the most amazing allotment, loves to cook, and is always scouring car boot sales for her #propstore (her house is also used for location shoots.) You can follow her @roddyandginger.
Belle and Bunty is a brand I have admired for a long time (I once took a brilliant course on how to set up a fashion label, run by one of their Directors - I still have that idea on the back burner.) I love that their Instagram feed totally embodies the high-end fashionista lifestyle (because, of course, they have great personal style), without showing their own fashion line in every photo, but that the items they wear accessorize and compliment their own brand. You can follow Alice and Hannah’s pretty, girly feed @belleandbunty.
Clare Nicolson has her own shop selling prints and cushions, but also works as a stylist, and I’m sure she has picked up styling work on the back of her brilliant Instagram feed. Her feed is so colourful and imaginative. Follow her @clarenicolson.
Are there any Instagram feeds you like from larger brands? Please share. And if you can, please pop over and vote for me in the blog awards.